The NBA has added the 2026 PlayStation NBA Creator Cup to the official opening-day schedule for NBA 2K27 Summer League in Las Vegas, turning a creator event into part of the league's July showcase programming.
NBA.com said the sixth edition of the event will be played Wednesday, July 9, at the Thomas & Mack Center in Las Vegas. The game is scheduled for 5:30 p.m. ET and will air on ESPN2, the NBA App, NBA YouTube and NBA Twitch.
Creator Cup Joins Summer League Opening Day
The league said this year's Creator Cup will feature more than 50 creators and basketball personalities with a combined reach of about 130 million followers. The event will include an East vs. West game, a 3-point contest, skills competition and dunk contest.
The full roster list includes Kai Cenat, Druski, Ron Suno, Davis Burleson, Kristy Sarah, Max Holloway, Julian Newman, Royel Johnson, Duke Dennis, Swaggy P, Funny Marco and ZackTTG among the participants named by the league.
The event also gives the NBA a content bridge into Summer League beyond the usual rookie and second-year player focus. It sits on the same opening day as the Las Vegas basketball schedule, but its value is business and audience development rather than standings.
Las Vegas Event Gets Broadcast Push
NBA.com listed ESPN2 and multiple league-owned digital platforms for distribution, giving the Creator Cup a wider broadcast footprint than a side-floor activation. That matters because the league is packaging creator participation as part of the official fan-facing calendar.
The league also framed the event as part of its Summer League programming with a branded title sponsor attached. The article does not describe ticketing terms, player contracts or competitive stakes, so those pieces are left out here.
For now, the verified story is straightforward: the NBA will stage its sixth Creator Cup on July 9 at Thomas & Mack Center, with more than 50 creators, ESPN2 coverage and a competition format built around a game plus three skills events.