The Laketown Squadron, the New Orleans Pelicans' NBA G League affiliate, have named Brandon Demas as head coach, adding a long-time internal staffer to the top job on their development bench.
Hoops Rumors reported the move Saturday, citing the team's announcement. The report said Demas has worked in the Pelicans organization for 14 seasons, most recently spending two seasons as an assistant coach with the NBA club.
Demas Moves Up In The Pelicans System
The appointment is a coaching change with a clear organizational thread. Before his two seasons on the Pelicans' bench, Demas spent two seasons as the team's two-way coach from 2022 to 2024, according to the sourced report.
His path also included three seasons as a player development coach and video assistant from 2019 to 2022. Hoops Rumors reported that Demas began with the organization as a team attendant, a role he held from 2012 to 2019.
That background matters for a G League job because the head coach is not only managing games. The role sits inside player development, two-way contracts, call-up readiness and the daily link between the affiliate and the NBA staff.
G League Role Carries Development Weight
The Squadron job gives Demas his own bench while keeping him inside a structure he already knows. For New Orleans, the hire preserves institutional knowledge at a level where teaching, evaluation and roster churn meet every week.
The report did not include contract terms for Demas or a timetable for additional staff moves. The verified news is narrower: Laketown has chosen him as head coach after more than a decade in the Pelicans organization.