AS Monaco and APM Monaco have extended their commercial partnership for three more seasons, keeping the jewellery brand tied to the Ligue 1 club through 2029, the club announced.
The agreement keeps APM Monaco on the front of AS Monaco first-team match jerseys during the French Ligue 1 championship. The brand has been a major partner of the Principality club since 2023.
APM Monaco Stays On First-Team Shirts
AS Monaco said the renewal builds on joint work from recent seasons, including home-match activities, dedicated events and photo and video shoots.
The next phase of the deal will include events at the AS Monaco Performance Centre and activations in APM Monaco stores. The club also said digital initiatives will be offered to supporters as part of the partnership.
APM Monaco will continue inviting ambassadors and influencers to AS Monaco matches under exclusive conditions, a piece of the agreement aimed at growing the club and brand communities around the team.
Club Adds Commercial Reach Around Ligue 1
AS Monaco said its own platform will support APM Monaco's visibility in Monaco, France and internationally. The club cited 29 million followers across social media as part of that reach.
The announcement did not disclose the financial value of the extension. It did confirm the length of the renewal and the continued front-of-shirt placement, which makes the deal one of the club's most visible commercial arrangements.
AS Monaco CEO Thiago Scuro and APM Monaco CEO Philippe Prette both welcomed the continuation of the partnership in the club announcement, framing it as a Monaco-based relationship built around the club's matchday and digital audiences.